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  • Writer's pictureBeri Brands

Maximize Your Local Business Reach with Google's Local Service Ads: A Comprehensive Guide

If you're a local business owner looking to reach customers in your area, Google's Local Service Ads can be an effective tool to increase visibility and attract more customers. In this guide, we'll explain what Local Service Ads are, how they work, and provide a list of all the types of businesses that are allowed to use them.

What are Google's Local Service Ads?

Local Service Ads are Google's pay-per-lead advertising platform for local service providers. They appear at the top of the search results page, above the regular search results, and showcase a business's name, phone number, ratings, and reviews. Users can easily book services through the ad, making it a convenient way for customers to find and book local services.

How do Local Service Ads work?

Local Service Ads work on a pay-per-lead basis, meaning businesses only pay for leads generated from the ad. To get started, businesses need to create a profile and verify their business information, including licensing and insurance. Once the profile is verified, businesses can start running ads. Ads appear when someone in the area searches for a specific service, and the ad's position is based on relevance, proximity, and customer reviews.

What are the benefits of using Local Service Ads?

There are several benefits of using Local Service Ads for your business. Here are some of the most important benefits:

  1. Increased visibility: Your business will appear at the top of the search results, making it easier for potential customers to find you.

  2. Cost-effective: With a pay-per-lead model, businesses only pay for leads generated from the ad.

  3. High-quality leads: Because Local Service Ads are targeted to specific service types, locations, and customers who are actively searching for your services, they tend to generate high-quality leads that are more likely to convert.

  4. Credibility and Enhanced Trust: Local Service Ads showcase a business’s ratings, reviews, and years in the industry. They also include the Google Guaranteed badge or the Google Screened badge, which means that Google has screened your business and verified that you are a legitimate, licensed, and or insured service provider. This badge can help build trust and credibility with potential customers. Allowing them to feel confident in booking your service.

Getting Google Screened and the Google Guarantee

To use Local Service Ads, your business needs to be screened by Google. This process involves verifying your business information, insurance, licenses, and background checks for your employees. Once you pass the screening process, your business will be awarded the Google Guaranteed badge, which is a sign of credibility and trust.

The Google Guarantee is a protection program for customers who use Local Service Ads. If a customer is not satisfied with the quality of the service provided by a Google Guaranteed business, Google may refund the

List of Businesses Allowed to Use Local Service Ads

Google's Local Service Ads are available to a variety of local service providers, including:

  • Animal rescue

  • Appliance repair services

  • Bankruptcy lawyer services

  • Beauty school

  • Business lawyer services

  • Carpet cleaning services

  • Carpenters

  • Child care

  • Contract lawyer services

  • Criminal lawyer services

  • Dance instructor

  • Countertop services

  • Dentist

  • Disability lawyer services

  • Driving instructor

  • DUI lawyer services

  • Electricians

  • Estate lawyer services

  • Family lawyer services

  • Fencing services

  • Financial planning services

  • First aid training

  • Flooring services

  • Foundations services

  • Funeral home

  • Garage door services

  • General contractor

  • Handyman

  • Home inspector

  • Home security

  • Home theater

  • House cleaning services

  • HVAC (heating or air conditioning)

  • Immigration lawyer services

  • IP lawyer services

  • Junk removal services

  • Labor lawyer services

  • Landscaping services

  • Language instructor

  • Lawn care services

  • Lawyers

  • Litigation lawyer services

  • Locksmiths

  • Malpractice lawyer services

  • Massage school

  • Moving services

  • Personal injury lawyer services

  • Personal trainer

  • Pest control services

  • Pet adoption

  • Pet boarding

  • Pet grooming

  • Pet training

  • Plumbers

  • Pool cleaner

  • Pool contractor

  • Preschool

  • Real estate lawyer

  • Real estate services

  • Roofers

  • Sewage system

  • Siding services

  • Snow removal

  • Tax services

  • Traffic lawyer services

  • Tree services

  • Tutor

  • Veterinarian

  • Water damage services

  • Weight loss service

  • Window cleaning services

  • Window repair services

  • Yoga studio

In Conclusion, Google’s Local Service Ads is a powerful tool for local service providers to increase their visibility and attract more qualified customers. By targeting specific service types, locations, and keywords, businesses can generate high-quality leads that are more likely to convert. By participating in the Google Screening and Google Guarantee programs, businesses can increase credibility and trust with potential customers, further increasing their lead generation. If you’re a local service provider, it’s time to consider Local Service Ads as part of your online advertising strategy. Give us a call, email, or submit a form on our website to get started!

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