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  • Writer's pictureJason B

Google Ads: What It Is, How It Works, and Why Your Business Needs It

Updated: Feb 22, 2023

Are you looking to expand your business' online presence and reach a wider audience? Google Ads can help you achieve that goal. With Google Ads, you can place your ads in front of potential customers who are searching for products or services similar to yours. In this guide, we'll explain what Google Ads are, how it works, and why it's important for businesses to use it.

What is Google Ads?

Google Ads is an online advertising platform that allows businesses to create and display ads on Google's search engine and other affiliated websites. These ads appear at the top or bottom of the search results page, depending on the keyword used. You only pay when someone clicks on your ad, which makes it a cost-effective way to reach your target audience.

How Does It Work?

Google Ads uses a pay-per-click (PPC) model, which means that you only pay when someone clicks on your ad. You bid on specific keywords that are relevant to your business, and your ad is shown to users who search for those keywords. The amount you bid, along with other factors like ad quality and relevance, determine where your ad appears on the search results page.

Benefits of Google Ads

Reach your target audience: Google Ads allows you to target specific demographics, locations, and keywords, so you can reach the audience that is most likely to convert.

Cost-effective: With Google Ads, you only pay when someone clicks on your ad, which makes it a cost-effective way to advertise your business.

Measurable results: Google Ads provides detailed reporting on your ads' performance, including clicks, impressions, and conversions. This data can help you optimize your ads for better results.

Quick results: Unlike organic search engine optimization, which can take months to see results, Google Ads can drive traffic to your website almost immediately.

Why Your Business Needs Google Ads

Increased visibility: By appearing at the top of the search results page, Google Ads can increase your business's visibility and attract more potential customers.

Increased website traffic: Google Ads can drive more traffic to your website, which can result in more leads, conversions, and sales.

Competitive advantage: If your competitors are already using Google Ads, not using it can put you at a disadvantage. By using Google Ads, you can stay competitive and even gain an advantage!


Google Ads is a powerful tool for businesses looking to expand their online presence, increase website traffic, and reach a wider audience. By targeting specific demographics and keywords, businesses can reach the audience that is most likely to convert. With detailed reporting and a pay-per-click model, Google Ads is a cost-effective way to advertise your business. If you're not already using Google Ads, it's time to consider it as part of your online advertising strategy.

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